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WBW 2010 – Just 10 Steps Breastfeeding


  • Health care facilities play a vital role in the establishment of breastfeeding.
  • The Ten Steps to Successful Breastfeeding provide a supportive pathway enabling women to achieve their breastfeeding intentions and guiding the training of healthcare workers in breastfeeding support.
  • World Breastfeeding Week this year commemorates the 20th anniversary of the Innocenti Declaration that called for implementation of the Ten Steps in all maternity facilities.
  • During these 20 years, more than 20,000 maternities, or about 28% of all maternities in the world, have fully implemented the Ten Steps and have been certified by the Baby-friendly Hospital Initiative (BFHI).
  • During this time, rates of exclusive breastfeeding have increased significantly.
  • However, reduced BFHI programming worldwide, inadequate training, and weakened compliance with the Ten Steps in accredited maternities are contributing to stagnant or declining exclusive breastfeeding rates in many settings.
  • It is time to revisit this approach and to determine where we must go from here.


  • To increase attention to the contribution of the Ten Steps to exclusive breastfeeding.
  • To revitalise activities within health systems, and among healthcare providers and communities to support women to achieve their breastfeeding intentions.
  • To inform people everywhere that protection, promotion and support of breastfeeding is a mother’s right, a child’s right, and a human right.
  • To enable women and all who care about human rights to fight for healthcare systems which support breastfeeding.
  • To ensure that health workers who care for mothers and babies are adequately trained to counsel and support them in optimal infant feeding.



February 17, 2010 - Posted by | Article

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